On the other side there is a great expectation for this film because of the songs composed debutant music composer Anirudh has become very popular. It has been decided to release the film 3 on 30th March.
The film is being released in Tamil and Telugu simultaneously. It has been decided to release the Hindi version after a couple of days. There was stiff competition in acquiring the Telugu rights of 3 since the song Why this Kolaveri has become a great hit.
Producer Natti Kumar has acquired the rights of 3 at a whooping price of Rs 5 Crores. Rajni and Sarathkumar’s family are in London for the shooting of Kochadaiyaan. Radhika while speaking to Rajni has mentioned, "Both your daughters Aishwarya and Soundarya will make you proud." It seems Rajni was in all praises for his daughter Aishwarya Dhanush.
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